ProFusion Expo 2019!

Now celebrating its 10th year, ProFusion is still the only photo and video event
of its kind for professional image-makers in Canada
Register Here

Metro Toronto Convention Centre in Hall B
Wednesday November 13th, 11am to 7pm Thursday November 14th, 10am to 5pm

No matter what your line of work or level of interest - from high-end directors, producers and pro photographers to indie shooters, freelancers and serious enthusiasts - ProFusion has something for everyone.

The only show in town

After a decade of unparalleled success, ProFusion has become the must-attend event for Canada's top imaging professionals and budding enthusiasts. It's more than a trade show, and there's really nothing else like it in the country. No matter what you do - from photography and lighting to audio, broadcast and even education - ProFusion has something shiny and new that's sure to dazzle you.

When stars align

In recent years, some of the biggest international names in the industry have made ProFusion their go-to destination. Notables such as Greg Gorman and Philip Bloom have graced the showroom floor. Others - including Garrett Brown, Jay Maisel, Vincent Laforet, Alex Buono, Adam Forgione, Bill Frakes, Seth Resnick and Gary Adcock - have beaten a path here too. This year you'll be in good company again, for sure, rubbing elbows with the best in the biz.

Gain a first hand experience with the latest gear.

If it's new and exciting and you haven't seen it yet, chances are you'll see it launched at ProFusion.

Over the years we've showcased many 'first in Canada' product launches, including the most talked-about cameras, lighting, software, and more. And it's not just about getting a first-hand glimpse of new gear. It's about experiencing it in an intimate, interactive environment, unlike anything you've ever encountered at any other trade show.


The Rotolight Titan X2 is a ground-breaking LED soft light that utilizes state of the art RGBWW technology to provide unparalleled light output, outstanding colour accuracy and a suite of industry-first features designed to enhance your creative possibilities.


4K @ 30fps, 10-bit colour, 4/3" CMOS sensor, 11.5 stops dynamic range, Gigabit Ethernet for data, control & live streaming, iOS app for control setting & live preview, POE supported, MFT lens mount

CANON EOS C500 Mark II EF Cinema Camera

Here's your chance to see the stunning new C500 up close and personal prior to its launch slated for later this year. This long-awaited next-generation cinema camera is already turning heads, not only for its amazing set of features - including a full-frame CMOS sensor, dual-pixel autofocus, electronic image stabilization and ability to work in 6K, 4K and 2K modes.


Beautiful 4K HDR imagery from oversampling a 6K Full-frame Exmor R® sensor with 15+ stop dynamic range and Dual Base ISO. Capture the impossible with the world's first full-frame Electronic Variable ND and Fast Hybrid AF that will track your subject with unprecedented speed and accuracy.

See Michelle Valberg on Wildlife Photography

Take the simplicity or complexity of a photograph and add emotion - you will have the perfect recipe for a highly impactful image. Michelle will present her captivating imagery and convey her approach to wildlife photography through her fun and informative story-telling approach.

See All Presentations
Video Sponsored by Canon

Shooting the Academy Award Winning Film, Free Solo.

Presented by: Mikey Schaefer

Cinematographer, Mikey Schaefer will be at the Canon booth talking about his experience filming Free Solo with Jimmy Chin and the Canon cinema gear that was used.

VIEW Presentation
Photo Sponsored by Canon

From Good to Great

Presented by: Lindsay Adler

What separates the good photographers from the GREAT photographers? Technique and gear certainly play a role. That is seldom the most important element that distinguishes them. Renowned fashion photographer Lindsay Adler will explain how concept and personal style help differentiate you and move your work to the next level.

VIEW Presentation
Photo Sponsored by Rotolight

Using artificial light for natural-looking portraits

Presented by: Rick Ferro

Natural light creates flattering portraits but can be incredibly unpredictable. In this live demonstration, PPA Master Photographer Rick Ferro will share his techniques for emulating natural light using LEDs to create beautiful romantic imagery. Using a live model, Rick will cover the art of posing and how to paint with light to help you find your own creative voice.

VIEW Presentation
Video Sponsored by Canon

A deep dive into the all new C500 Mark II.

Presented by: Jonathan Bielaski

Canon Specialist, Luc Lamarre speaks to the impressive usability and imaging power featured in the EOS C500 Mark II. It's the customizable full-frame cinema camera that's built for creative freedom.

VIEW Presentation

New Brands at ProFusion!

One of the best things about ProFusion is the opportunity to see and use top-notch products before they reach the wider consumer market. Along with equipment and gear from well-known brands, we also like to introduce you to up-and-coming names that might not have crept onto your radar yet. This year is no exception, and we're pleased to let you know that international brands like Zhiyun, Godox, SmallRig and SLR Magic will be making their first appearance in dedicated booths on the showroom floor. We know you'll welcome them.

See All New Vendors

The big attraction

ProFusion has become a magnet for so many top professionals and like-minded enthusiasts because we're always the first in Canada to showcase some of the most buzz-worthy new cameras, lighting, software and other gear everyone wants to get their hands on. It's your chance to get a jump on the latest equipment, and to do it conveniently under one roof in an intimate, informative, interactive environment. It's a place where the world's leading manufacturers gather to display and demonstrate their latest products. And it's where attendees get first-dibs, hands-on access to brand new cutting-edge equipment and actually test it out.

View Highlights

Shop and save

With that firsthand knowledge and hands-on experience under your belt, you're well equipped to make informed purchasing decisions and, of course, you can buy these products right on-site too. Not only that, but also take advantage of amazing savings along with exclusive ProFusion offers during the show. The sale prices alone are reason enough to visit, but wait - there's more.

Phone it in

You'll not only get special pricing unavailable outside the expo and at other retail stores, but you can also use your smartphone to seal the deal. The moment you're scanned to enter the show, you'll receive a link to our exclusive deals. Then, using the innovative new ProFusion Shopping App launched last year, you can buy stuff on the showroom floor right from your phone. You can arrange to pick the items up on-site or at a local Vistek location, or even have them delivered straight to your home or office. It's also a convenient way to avoid sales-counter lineups and spend more time perusing the showroom floor for products you love and checking out informative educational events.

Read more

Get the inside scoop

ProFusion also gives you a unique opportunity to broaden your knowledge and deepen your understanding of emerging technology and industry trends. By attending exciting and informative pro seminars - with some of the best and brightest brains in the business sharing their collective wisdom - you'll get the hottest tips on the latest gear and learn about the coolest techniques, not to mention exclusive insider insights into what's on the horizon and coming up next.

View Last Year

The anticipation is building

This year's show promises to be the best one yet. Our roster of exhibitors is coming together and excitement is already on the rise. As a seasoned pro or emerging enthusiast, you'll find a robust mix of your favourite brands, makes and models, plus our lineup of professional presenters dishing out the latest scoops.

View Last year

Ahead of the pack

Now you can avoid registration lineups on-site and check in faster, thanks to our new print-at-home badge system. In the coming weeks, keep an eye out for a link that will allow you to print your own personal badge at home in advance, so you can bypass the queue when you arrive and head straight to the showroom floor.

Read More

What people say About us

  • I've done far too many dealer trade shows over the past 20+ years, but I've done enough of them to know what a tremendous effort it requires to do one properly. You and your team have done it properly. It was organized with surgical precision, and we had plenty of help when we needed it. Thank you for your efforts and your support. I am looking forward to the mutual benefit ProFusion will bring us both.

    Len Donovan

    Key Accounts Manager NE and SE, Camera Dynamics, Inc.,The Vitec Group Videocom Division
  • I can honestly say I think it was probably the best run show that I have ever been involved with. We also had some fantastic interest in our product and sold out the show stock several times which was phenomenal for us.

    Rod Aaron Director, Rotolight, Pinewood Studios

  • I have received about 20 letters from students who took one of my programs and all of them were extremely positive. The entire experience was exceptional and you can definitely count me in again for next year.

    Seth Resnick Seminar presenter and photographer

A meeting of minds

From day one, the purpose of ProFusion has not only been to showcase the latest and greatest of everything photographic, but also to nurture Canada's thriving imaging industry and salute its loyal members. Today, ProFusion is still the only photo and video event in Canada that caters exclusively to established and emerging image-makers. It remains the best and only show of its kind, bringing together like-minded people who share a love of photography in all its forms and the amazing equipment that makes it happen. It's a chance for us to acknowledge, inform and inspire one another.

A tradition of excellence

Every year, ProFusion gets bigger and better, and this year will be no different. We've been doing this for a decade now and will continue to showcase the very best of everything going forward. You'll always be the first to witness exclusive product launches, get hands-on demonstrations of exciting new features and meet manufacturers of your favourite brands face to face. And wait till you see how much you can save on select products, thanks to incredible Show Specials that make this an event no one can afford to miss.

Back by popular demand

It's unanimous. The Metro Toronto Convention Centre has so far proven itself to be the hands-down favourite venue for ProFusion. You'll find us at a conveniently central location, easy to get to by car or transit, and the spacious facilities are easy to navigate. We're staging this year's ProFusion at the MTCC again in a large open space that's directly accessible from Front Street. We look forward to welcoming you to ProFusion 2019. We know you'll feel right at home here.

Highlights from ProFusion Events

ProFusion Expo

ProFusion Expo

ProFusion Expo

ProFusion Expo

ProFusion Expo