ProFusion Expo 2018!

ProFusion is the photo & video event that caters to the professional image-maker.

Join us at the Metro Toronto Convention Centre in Hall A, North Building
Tuesday November 13th, 11am to 7pm - Wednesday November 14th, 10am to 5pm

Highlights from 2017

Now in its 8th year, ProFusion is a premier event for Canada's imaging professionals. As an all-Canadian version of international trade shows, there's nothing else like ProFusion in the country. Whether you're a DOP, photographer, producer, lighting director, audio professional, indie-shooter, freelancer, broadcaster, educator, ProFusion is for you.

GET YOUR tickets here

Some Highlights for 2018

Official Canadian Launch of the DJI Mavic Pro 2

Co-engineered in partnership with Hasselblad after two years of tireless research, the Mavic 2 Pro comes equipped with the all-new Hasselblad L1D-20c camera.

The New Blackmagic Pocket Cinema Camera 4K

Blackmagic Design will be showing off the New BMD Micro 4K camera as well as the full line of ATEM  switcher and well as converters and Davinci Resolve products and more TBA.

Check out the super cool Mag-Z ATOM Cinebot

Home to the brand new Ronin 2 and our own ATOM Cinebot. Mag-Z is dedicated to high concept tech innovation, putting more efficiency and control in the hands of emerging and pro filmmakers alike.

See the new Canon EOS R Mirrorless Camera

Marking a new chapter in the history of EOS, the EOS R system is built for imagemakers who demand high-performance capture, a full-frame sensor and excellent ergonomics.

See the New Nikon Z7 & Z6 Mirrorless Cameras

Nikon's vision has always been to create cameras and lenses that capture more light. More light means more detail. More speed. More possibilities. The Z 7 brings that vision to life (and then some).

See the new Fujifilm X-T3 Mirrorless Camera

The FUJIFILM X-T3 features a newly-developed back-illuminated “X-Trans CMOS 4” sensor, the fourth generation to feature in the X Series.

ProFusion 2018 Highlights

This year we have a great roster of incredible talent Engaging boths & the latest technology!


Every year, we are proud of the numerous product launches and introductions that happen at ProFusion.


We are proud to have a bunch of new Exhibitors this year. Drop by to see the best of the industry

Incredible Presenters sharing knowledge!

Like interacting with great presenters? You'll get your fill of greatness at this year's ProFusion.


It's the best two-day shopping experience of the year! The unbelievable show specials are alone worth the trip to ProFusion.


Once again this year, you can expect the main stage to be filled with engaging presentations.


Phenomenal new products, and a cast of featured photographers and filmmakers


Learn creative lighting techniques from incredibly talented professionals.


Make sure you drop in for Profoto's many entertaining and engaging presentations.

It's all about showcasing the spectacular!

If it's new and exciting and you haven't seen it yet, chances are you'll see it launched at ProFusion.

Over the years we've showcased many 'first in Canada' product launches, including the most talked-about cameras, lighting, software, and more. And it's not just about getting a first-hand glimpse of new gear. It's about experiencing it in an intimate, interactive environment, unlike anything you've ever encountered at any other trade show.

get your tickets here

A 100% Pro-rated Event

Each year, ProFusion is a must-attend event, 'required-viewing' for Canada's imaging professionals. As trade shows go, there's nothing else like it in the country. Whether you're a DOP, photographer, producer, lighting director, audio professional, indie-shooter, freelancer, broadcaster, educator, ProFusion is for you.

Meet the who's who of the industry

Many legendary names have graced the floor of ProFusion over the past 7 years, some of the most notable include: Greg Gorman, Garrett Brown, Jay Maisel, Vincent Laforet, Philip Bloom, Alex Buono, Adam Forgione , Bill Frakes, Seth Resnick, Gary Adcock, to mention just a few.

What people say About us

  • I've done far too many dealer trade shows over the past 20+ years, but I've done enough of them to know what a tremendous effort it requires to do one properly. You and your team have done it properly. It was organized with surgical precision, and we had plenty of help when we needed it. Thank you for your efforts and your support. I am looking forward to the mutual benefit ProFusion will bring us both.

    Len Donovan

    Key Accounts Manager NE and SE, Camera Dynamics, Inc.,The Vitec Group Videocom Division
  • I can honestly say I think it was probably the best run show that I have ever been involved with. We also had some fantastic interest in our product and sold out the show stock several times which was phenomenal for us.

    Rod Aaron Director, Rotolight, Pinewood Studios

  • I have received about 20 letters from students who took one of my programs and all of them were extremely positive. The entire experience was exceptional and you can definitely count me in again for next year.

    Seth Resnick Seminar presenter and photographer

Join us on Tuesday November 13th, 11am to 7pm and Wednesday November 14th, 10am to 5pm

From day one, the primary mission of ProFusion has been to showcase and celebrate Canada's burgeoning pro imaging industry.

Eight years later, ProFusion is still the only photo and video event in the country that caters to the professional image-maker. It continues to be a show designed to bring together those who live and breathe the industry. The excitement is contagious! Everyone in attendance - from guest speakers and exhibitors to the thousands of attendees - all walk away totally inspired.

Every year, the show gets bigger and better. This year promises to be no different.

The show will showcase everything you've come to expect at ProFusion, and more. Witness the launch of new and exciting products - many in Canada for the first time. Talk to the manufacturers face-to-face. Enjoy product demonstrations on the trade show floor. Cash-in on incredible Show Specials that, alone, make it worth the trip. For business and for reasons of personal interest - this is one event you can't afford to miss.

It's unanimous - everyone loves the Metro Toronto Convention Centre. It's the overwhelming favourite venue.

So you'll be glad to hear we're staging this year's ProFusion at the MTCC, and once again holding it in the larger, more accessible area, with direct access from Front Street. We look forward to seeing you at ProFusion 2018. Think of it as your reward for being an integral part of the strong and growing Canadian imaging industry.

Highlights from ProFusion Events

ProFusion Expo

ProFusion Expo

ProFusion Expo

ProFusion Expo

ProFusion Expo